Words like ‘engagement’ and ‘culture’ can get thrown around with a lot of lip service and garner very little more than an eye roll from staff and leadership alike. Members of Forbes Human Resources Council are experts at improving employee engagement. We offer a full service enterprise employee engagement experience, on a single affordable platform. Effective Strategies to Drive Employee Engagement for Manufacturing Workers 1. A sentence is all you need to grab someone’s attention and guide them to click through. How am I saying things in a dynamic way? Consider internal events as an extension of the employee experience and a tool to delivering the support your workforces needs now more than ever. Employee Engagement finns på Facebook Gå med i Facebook för att komma i kontakt med Employee Engagement och andra som du känner. Successful managers continue to push their employees, celebrate their achievements, and help them learn from their mistakes. Facebook isn’t shy about how much they love video content on their platform. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. What do you see the best brands on Facebook do to win comments and shares? Employee engagement is holistic and involves the employee as a complete person, not just a professional function. ! Below we’ve outlined 10 strategies to do exactly that. Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. That’s why you should translate what’s performing well on Facebook to your own content on-site. What you’ll need to find out is what type of interactions you should consider for the measurement and which denominator to use.. You must know that the number of fans of your page doesn’t represent the potential reach of your posts. However, 52% of employees feel their marketing teams don’t make it easy for them to advocate for the company on social media. If someone takes the time to comment on your content, you should return the favor yourself. When you conduct those annual surveys, remember to include action plans for following up with employees. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Learn More What makes our approach to employee engagement different? After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Our overall goal shifted from an event that provided an opportunity to be together and get inspired to something that was inspiring people to feel together. The use of social media to boost employee engagement makes sense, given the prevalence of sites like Facebook, Twitter, Instagram, and even LinkedIn and the millions of users who log-in each day. Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. Increasing your employee engagement also means aiding as a role model for those employees who are facing issues, regardless of how busy you may be. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. 1. Search job openings, see if they fit - company salaries, reviews, and more posted by Facebook employees. Community Strength Employee engagement is strongly correlated to the strength of an individual’s interpersonal relationships on your team. Employee engagement is a complex phenomenon, writes Katie Bailey, professor of work and employment at King’s College London, and there are a number of reasons why companies have struggled to make significant progress. Employee engagement matters because it impacts on an organization's critical areas - from performance to productivity to retention to reputation. “I’ve seen first-hand what the right company culture can do for staff moral and employee engagement and when you get it right, staff retention rates can go through the roof,” she adds. This article is in partnership with Workplace from Facebook. At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. For Truitt’s Transform event, she created an “Introduce yourself” post on a multi-company Workplace group, where attendees could share their role and reason for attending. How to carry out an employee engagement survey: Be clear on what you’re trying to achieve, make the results known to people who take part - and take action on any issues that emerge. There’s a reason why photos “in the wild” are so popular from big brands, as are stories from employees. Employee engagement is one of the best indicators for organizational success. “Now, they’ve truly never been more important.”. Period. If you’re interested in learning more, see Bambu in action here. And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated. However, you must update your event playbook and embrace new best practices. It really felt like people were watching this together and interacting with the content itself. Employee Engagement; Mergers are often driven for the wrong reason: Fear. They feel connected.”. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Measure your Facebook Engagement with Metricool. Out of the 500 companies surveyed, those with the highest employee satisfaction and … By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments. Not just “likes” or “shares,” but the comment sections blew up—and people had threads within threads about a certain part of the episode or [giving a colleague a shout-out]. An employee engagement platform can bring new hires up to speed much faster by immersing them in the company and giving them an overview of what’s going on from day one. Let’s take a look at how to increase engagement on Facebook: The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach. Activity in the comment sections spells good news to the updated algorithm. When Facebook announced they’d be showing users fewer posts from brands, marketers were understandably upset. As soon as your content starts to feel repetitive or stale, your audience will tune out. Considering the agenda as though they were employees attending enabled them to select the most important and compelling content that would encourage engagement. After all, it’s the social network, not the stock photo network. “These are not skills that speakers need for being on screen.”. The answer might very well surprise you. Either way, you should have a pulse on your top-performing content instead of playing guessing games. 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